Company Overview
Company Profile: Jiangsu Xinhongtai Electromechanical Co., Ltd.Overview
Founded in 2006 and officially registered on November 24, 2009, Jiangsu Xinhongtai Electromechanical Co., Ltd. is a national-level high-tech enterprise headquartered in the Dongtai Economic Development Zone, Jiangsu Province. With a registered capital of RMB 11.8 million, the company specializes in the R&D, manufacturing, and sales of wire drawing equipment for the non-ferrous metal and wire & cable industries. Guided by the philosophy of "Customer-Centricity, Technology-Driven Branding, and Competitive Pricing," Xinhongtai has (deeply cultivated) the metal wire processing machinery sector for over a decade, establishing itself as a leading enterprise in the domestic wire drawing machinery industry.
Scale & Innovation Capability
The company occupies an area of approximately 30,000 square meters, featuring 20,000 square meters of modern standard workshop facilities. Our team consists of 101 employees, including 29 scientific and technical personnel (nearly 28% of the workforce), forming a high-quality professional team driven by technological innovation.
Xinhongtai has been recognized as a National Specialized, Refined, Differential, and Innovative ("Little Giant") Enterprise and hosts a Jiangsu Provincial Enterprise Technology Center, highlighting its strong technical strength and growth potential. We adhere to an independent innovation strategy, focusing on breaking through key core technology bottlenecks. Our Enterprise Technology Center and Engineering Center collaborate deeply with universities such as Jiangsu University of Science and Technology and Nanjing University of Information Science and Technology. Together, we conduct joint research on key technologies for intelligent multi-head wire drawing machines. R&D investment consistently accounts for more than 4.5% of operating revenue.
Core Products & Technological Leadership
Through continuous technological accumulation, Xinhongtai has successfully developed intelligent multi-head wire drawing machines with fully independent intellectual property rights. We pioneered core technologies such as the Constant Tension Take-up Intelligent Control System and New Spray Lubrication Systems. These innovations have brought our equipment’s production speed, wire diameter precision, and elongation control to a domestic leading level:
Wire Diameter Deviation: Controlled within ±0.002mm.
Elongation Range: 18% – 32%.
Maximum Production Speed: Up to 34 m/s.
These performance metrics significantly surpass similar domestic products. As of 2025, the company holds 57 valid authorized patents, including 20 invention patents, 31 utility model patents, and 6 design patents. We also own 17 registered trademarks and 1 enterprise standard, with 3 products certified as "Jiangsu Province New Products." The company actively participates in industry standard formulation and has obtained ISO 9001, ISO 14000, Two-Integration Management System certifications, and EU CE certification.
Market Position & Global Reach
Our main business focuses on the R&D and manufacturing of non-ferrous wire processing equipment. Core products include:
Copper/Aluminum Multi-Head Wire Drawing Machines
Copper/Aluminum Large Wire Drawing Machines
High-Speed Electrolytic Tinning/Silver Plating/Nickel Plating Production Lines
High-Speed Stranding Equipment
AI Data Cable Conductor Equipment
These products are widely used in power cables, new energy vehicle photovoltaic cables, rail transit, aerospace, and AI data supercomputing centers. Our flagship product, the "Intelligent Multi-Head Wire Drawing Machine," holds a significant position in the niche market, with market share rising from 18.6% in 2022 to 33.5% in 2024. Over the past five years, we have established the HONTA brand as the No.1 domestic brand for multi-head wire drawing machines.
Our equipment offers a complete alternative to imported European multi-head wire drawing production lines. Leveraging nearly 20 years of export experience, HONTA products have been sold to over 60 countries and regions worldwide, successfully entering European and American markets. Exports account for nearly 50% of annual total sales, achieving localization of key equipment and serving as a typical representative of "filling gaps" and "strengthening weaknesses" in the industrial "Six Foundations" (specifically advanced basic processes).
Key Clients & Industry Impact
We provide supporting services to domestic industry leaders such as Hengtong Cable, Shangshang Cable, TBEA, Jinbei Electric, Jingda Shares, and Hengfeng Special Conductor. Our exports reach Africa, Southeast Asia, Europe, and America. As a core pillar of the supply chain, our independent brand sales continue to grow, enhancing brand influence.
The company fully applies (informational) systems such as ERP/OA, CAX, and SRM to support R&D, production, management, and supply chain collaboration, achieving digital cloud migratio
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